MARKETING CONTENT CREATOR
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Marta Pequeño
Content creator · Visual storyteller · Digital communicator I’m passionate about using creativity to connect ideas with people. With a background in audiovisual media, arts, and digital communication, I enjoy producing content that informs, inspires, and engages whether it’s a theatre production, a social media campaign, or a visual concept with a twist. I love working across formats and platforms, blending strategic thinking with visual intuition. My projects reflect both structure and spontaneity: a place where research, concept and play meet. |
VIDEO PRESENTATION FOR THE EU
Click on image to watch the video on Youtube
About this Portfolio
An exploration of visual communication, storytelling, and creative experimentation.
This portfolio showcases selected projects that reflect my experience in content creation, visual storytelling, and promotional design both for print and digital platforms. Each piece highlights a different aspect of my creative approach: from theatre posters developed during self-produced stage projects, to a conceptual Barbie-based campaign, to a personal social media experiment focused on humour and education.
What connects them all is my hands-on attitude, my eye for aesthetics, and my curiosity to explore how messages can be shaped, shared and felt.
An exploration of visual communication, storytelling, and creative experimentation.
This portfolio showcases selected projects that reflect my experience in content creation, visual storytelling, and promotional design both for print and digital platforms. Each piece highlights a different aspect of my creative approach: from theatre posters developed during self-produced stage projects, to a conceptual Barbie-based campaign, to a personal social media experiment focused on humour and education.
What connects them all is my hands-on attitude, my eye for aesthetics, and my curiosity to explore how messages can be shaped, shared and felt.
PROJECTS
AUTOESTIMARTA: FROM CONCEPT TO CONTENT
A personal project exploring content creation, platform tools and audience interaction on Instagram
Click on image to go to the Instagram profile
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Content Creation & Social Media Strategy
This project was designed as a space to experiment with digital tools and formats on social media - especially focused on Instagram - combining informative content about wellness with a humorous tone.
I created and managed the project entirely on my own, handling every aspect of content planning, production and community interaction. It served as a test ground to explore creative strategies and platform features.
Tasks included:
This project reflects my ability to ideate, produce and manage a content strategy from scratch, adapting tone and format to platform dynamics.
This project was designed as a space to experiment with digital tools and formats on social media - especially focused on Instagram - combining informative content about wellness with a humorous tone.
I created and managed the project entirely on my own, handling every aspect of content planning, production and community interaction. It served as a test ground to explore creative strategies and platform features.
Tasks included:
- Researching relevant and engaging topics for the target audience
- Creating a content and recording calendar
- Writing scripts and recording videos (reels, stories, live sessions)
- Editing and designing visuals using platform tools and external apps
- Hosting live sessions to connect directly with followers
- Testing Instagram’s features (polls, reels, engagement stickers, etc.)
- Monitoring performance and experimenting with formats based on insights
- Managing community interactions and adjusting tone accordingly
This project reflects my ability to ideate, produce and manage a content strategy from scratch, adapting tone and format to platform dynamics.
Use of polls, interactive stickers and other tools for audience engagement
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Strategic use of Linktree to connect content across platforms
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@autoestimarta in other social media platforms
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IN THE MOVIES: POP CULTURE REFRAMED
A visual content project turning iconic film scenes into playful, shareable marketing imagery.
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Digital Content Concept & Visual Storytelling
This self-initiated project explores how iconic film imagery can be reimagined through pop culture figures in this case, Barbies to create engaging, shareable content. Inspired by the aesthetics of American Beauty, Scream, and Thelma & Louise, I produced and photographed a mini campaign using stylised dolls to evoke key themes and visuals from each film. By blending nostalgia with cinematic references, this concept taps into emotional storytelling, fan culture, and visual recognition. The result is a playful yet strategic experiment in visual branding and content creation, aimed at sparking conversation and boosting engagement across platforms. This project also leveraged the cultural momentum of the Barbie movie phenomenon, aligning with a broader social media trend and amplifying its potential reach and relevance. Roles: Concept, Art Direction, Photography, Styling, Post-production |
From Script to Print
Theatre productions I produced and visually promoted — from the stage to the final poster.
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Concept, Direction & Promotional Design
These posters were created for theatre productions I both directed and produced. As part of a fully self-managed creative process, I developed the promotional materials from concept to execution. In addition to the overall art direction and graphic design, I also organised the photoshoot and carried out the photography and editing for the poster on the right. This work reflects my ability to connect visual storytelling with stage direction, ensuring coherence between the production’s tone and its promotional identity. |
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TECHNICAL SKILLS
EUROPASS DIGITAL COMPETENCES REPORT
ADVANCED LEVEL
ADVANCED LEVEL
SOCIAL MEDIA MARKETING CERTIFICATIONS
SOCIAL MEDIA MARKETING
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BRANDED CONTENT CREATION FOR SOCIAL MEDIA
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DIGITAL SKILLS CERTIFICATIONS
DIGITALISATION APPLIED TO THE PRODUCTIVE SECTOR
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CERTIFICATION OF ICT SKILLS
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